Trademark infringement is taken seriously by the big entertainment companies. They have lawyers whose job is exclusively protecting the company’s intellectual property rights and trademarks. Read about how they’re going after George and Danielle Wilson for selling unlicensed cake toppers depicting a variety of caracters including Star Wars, the Avengers, Captain America, Spider-Man and Hello Kitty on their eBay store.
Disney, Marvel and Lucasfilm have joined with Hello Kitty owner Sanrio to sue a couple that sells unlicensed edible frosting sheets featuring their properties.